Caesar Entertainment has committed to spending around hundreds of millions in the next few years revitalizing one of the oldest casinos in the Atlantic City boardwalk. Experts reckon that this step will act as a catalyst for the post-COVID recovery of the market. Several capital investments are in the pipeline that includes hotel renovations worth a minimum of USD 150 million, upgrades in gaming, and new entertainment options at the Caesars Atlantic City, the 2nd oldest casino in the town. The planned investments are said to be a major attraction for anyone visiting Atlantic City. Renovation or new investments in a property is always a big draw for tourists as customers love to come to a property to find out what’s new and what has changed. If there is a new restaurant or a new design in the hotel rooms, the tourists would not want to miss it. So, the company needs to be creative with their investments to attract the market.
The former Caesars Entertainment Group is set to be acquired by the Eldorado Resorts Inc at a staggering amount of USD 17.3 billion. The latter is a newly formed casino company that also happens to be the largest operator in the US. It is slated to invest USD 400 million in 3 years at the three properties in Atlantic City.
The new Caesars brand has earmarked capital investment as an essential part of their marketing strategy for Atlantic City. The plan for all the three casinos at the Boardwalk include hotel room renovations, new gaming equipment, F&B upgrades, and pool area enhancements. Capital investment can do wonders for an aging property like Caesars, which has lost much of its appeal. There are ample reasons to believe that customers would flock back to the property as soon as Caesars undergo a full refurbishing.