The online casino platform, Leo Vegas Group, announced the initiation of Rocket X brand, Pink Casino, and the extension of its area of operations to Canada to improve customer experience and create a more efficient business. The expansion of Pink Casino will be the brand’s first foreign site branch apart from the UK.
The Leo Vegas brands such as 21.co.uk, Bet UK have several other sites of operations. The new expansion adds it to UK brands running on the group’s technology platform, which are recently assorted and help reduce the complexity of daily operations.
Leo Vegas Group CEO, Gustaf Hagman, said that the expansion to North America does not only improve the platform growth and profitability but also allows them to cater to a new audience by providing them a huge game variety and comprehensive game experience through Pink Casino. Overall, it is beneficial to consumers and adds knowledge for future development.
The Pink Casino is an entertainment site that has a female player base as the target audience. Therefore, the site ensures to create a secure gaming space for the players. For further development, apart from the Leo Vegas site, the brand focused on Canadian markets as their player markets account for 18% of the complete revenue generated in one-fourth of the year 2020.