At the Hard Rock Hotel & Casino in Atlantic City, Michael Woodside, an industry veteran, has been named Vice President of Entertainment and Marketing Services. He’ll be in charge of the resort’s digital marketing, public relations, advertising, entertainment, and social media departments in his new position.
Before Hard Rock Atlantic City, Woodside spent 17 years at Borgata, an MGM Resorts property. Woodside served as vice president of marketing. He has nearly a decade of gaming sector experience, including roles in marketing, player development, entertainment, and casino credit. During the 2020 pandemic, Woodside and Borgata split apart.
Woodside also volunteered with organizations such as the American Cancer Society, Habitat for Humanity, and others. He will be the face of Hard Rock Atlantic City’s “Real Men Wear Pink” campaign, which will support Making Strides Against Breast Cancer.
“We are excited to have Michael join our team at Hard Rock Atlantic City,” said property president Joe Lupo. According to Lupo, Woodside’s extensive gaming knowledge is critical to the resort’s ambition to be a trailblazer in Atlantic City’s on-site gaming.
For the first time since the outbreak, Hard Rock Atlantic City celebrated its third anniversary with a full house on June 28. Darius Rucker, a country music legend, performed at the event, which was dubbed “Hard Rock Day” by city officials.
Trump Taj Mahal reopened the casino in 2018 following a $500 million renovation. This is the resort’s first year of operation. It competed fiercely in Atlantic City, finishing second with $151.1 million in casino revenue in five months, or a nearly 17 percent market share. The casino donated $10,000 to the Atlantic City Rescue Mission, Turning Point Day Center, and Covenant House to help make the neighborhood a better place.
Last year’s epidemic had an impact on Atlantic City’s casinos. After the financial bubble collapse in 2008, COVID-19 wiped destroyed all of the state’s attempts to revive the industry. But, the gambling industry’s heart is hopeful for a quick rebound following the pandemic’s setback. Casino revenues are on the upswing, according to recent studies, and there may be a shift in how they operate.